Louis Vuitton launches the LV BUTTERSOFT Sneaker

Louis Vuitton has introduced the LV BUTTERSOFT Sneaker as part of its Fall-Winter 2025 Men’s Collection, marking a new chapter in Pharrell Williams’ evolving vision for the House. The sneaker blends streetwear influences with classic tailoring codes, continuing the Men’s Creative Director’s ongoing exploration of contemporary menswear. It will be available for pre-order from today via the official website and App, ahead of its official in-store release on July 10.

Crafted in ultra-soft leather that gives the sneaker its name, the LV BUTTERSOFT model is available in twenty-four variations, ranging from rich tones to muted pastels. Each version reflects the brand’s technical craftsmanship, with select styles incorporating the signature Monogram, hand-painted bruni edges, and refined details like enchape patches inspired by Louis Vuitton’s leather goods. A rubber sole carved with the grain de riz motif from the Damier pattern completes the structure, designed and assembled by Italian artisans.

Pharrell Williams’ presence is felt throughout the design, most notably in the Phriendship silhouette of his face placed on the tongue of the sneaker. This emblem not only ties the product to the overall Fall-Winter 2025 collection but also highlights the artist’s connection to the streetwear culture that informs his creative direction. The sneaker nods to the evolution of sportswear into everyday wear, drawing on references from 1960s athletic shoes to early 2000s hip-hop styles.

House Ambassador Callum Turner leads the campaign, captured in a series of portraits that align his artistic sensibility with the sneaker’s versatile design. The shoe balances the ease of a runner with the finish of a formal shoe, presenting a hybrid option for modern wardrobes.