Not traditional media
Not traditional media
Scalp Dry? Ends Fried? This One’s for You
Between the sun, saltwater, and sweat, your hair and scalp are probably going through it.
RIP Eyeshadow?
Where are the cut creases, neon lids, Euphoria core, and blown out metallics.
Skin Laundry’s Carbon Laser Treatment Was Like a Reset
We get it now.
The Scents That Make Them Want to Know His Name
Scents for a fresh, masculine summer.
This Lip Stain is Taking Over our Group Chat
No touch-ups needed.
Summer Fridays Launches Blush Butter Balm
In six shades.
Beauty is a Lifestyle Statement
Cake The Mag’s favourite beauty visuals.
H&M Beauty Collaborates with CHupa Chups
A limited-edition beauty collection.
Amanda Baldwin on Leading Olaplex Into Its Next Era
An exclusive Cake The Mag interview with CEO Amanda Baldwin on leadership, the future of the brand, and more.
Summer 2025 Beach Bag Essentials
Everything you need for sun, sand, and staying radiant.
Glossier Teams Up with KATSEYE for the Launch of Lip Glaze
Just in time with their Gnarly glossy-lip performances.
YSL’s Le Vestiaire des Parfums is Inspired by Iconic Fashion
From the revolutionary tuxedo to the fluid lavallière.
Gucci Launches New Bloom Parfum
A deeper, more intense interpretation.
Summer Fridays Adds “Pink Guava” to Its Lip Butter Balm Range
Available from June in the Middle East.
LYMA’s Journey to Luxury Skin Innovation
An exclusive Cake The Mag interview with founder Lucy Goff.
H&M Beauty Launches Summer Fragrances
Centering around indulgent, sweet notes.
Vilhelm Parfumerie Introduces Three Scents Inspired by Hannibal
Introducing Great Lord, Sun Cities, and Chimilka.
Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Representing the Maison across regional campaigns, events, and content.
Henry Jacques Launches Cologne-Inspired Line
Debuting two fragrances.
Maison Francis Kurkdjian Introduces “Kurky”
A playful, lighthearted, and purposefully offbeat fragrance.
About Cake The Mag?
Cake The Mag is for the culturally curious and the chronically online. We write like a magazine, think like a meme, and shoot like a studio.
This is not traditional media.
