Kayali Is Turning Their Cat-Themed Scent Into an Adoption Drive
KAYALI is taking their cat-themed fragrance to an initiative that actually gets rescue cats adopted with a Pilates class where the guest list includes cats looking for homes.
Paws & Pilates lands Thursday at The Lob in Dubai, and it's one of the more coherent pieces of brand storytelling to come out of a fragrance drop lately.
Boujee Kitty Caramel Milk | 22 started as an April Fools' joke in 2025 before fan demand made it a real gourmand fragrance, launching globally July 25. This Dubai event is its second regional activation, following an “Old Hollywood”-themed Dallas launch. KAYALI Cares (Mona Kattan's social-impact arm) is partnering with Dubai Street Kitties, run by Dina Taji who's spent a decade rescuing 2,500+ stray cats around Dubai, running TNR, microchipping, and vet care out of a rented “Cat Villa.”
Guests can do Pilates alongside adoptable rescues, meet them afterwards, and start a 30-day foster-to-adopt trial before committing (no impulse adoptions mid-reformer-stretch).
“‘Boujee Kitty’ was inspired by the joy, personality and comfort cats bring into our lives... KAYALI Cares is our way of turning love into action.”
To attend, you’ll need to make the list. Follow @kayali, @kayalicares, and @dubaistreetkitties, comment why you'd be the “purrrfect participant,” and share their announcement post on your stories. If you can’t adopt, you can donate food, vet supplies, and meds on the day.
Event date: Thursday, August 6, 2026, 11am at The Lube, Dubai
