It’s Time for Patrick Ta’s Long-Overdue Homecoming to the Middle East
Patrick Ta arriving in the Middle East feels less like a launch and more like a highly-anticipated homecoming. As of mid-January, the celebrity makeup artist–turned–brand founder officially brings Patrick Ta Beauty to Sephora Middle East, landing online first before rolling into select stores across the UAE, Saudi Arabia, Kuwait, and Qatar. If you’ve been stocking up abroad, begging friends to mule blushes back, or saving screenshots “for later,” this is that later.
Patrick’s relationship with the region has been built quietly over years of masterclasses, private clients, and a deep connection with artists and beauty lovers who understand makeup as craft. His signature glow-first philosophy has always resonated here: skin that looks alive, colour that feels intentional, and formulas designed to be worked with, layered, lived in. The Middle East has been part of the conversation all along.
“I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspire me. So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together. Bringing Patrick Ta Beauty to Sephora Middle East is a dream come true, and I can’t wait to meet everyone and share our artistry in person with this exciting next chapter for the brand.”
The edit launching at Sephora includes the products that shaped the brand’s cult status in the first place, including he Double-Take Crème & Powder Blush Duo, Major Skin Foundation and Patrick’s glow-leaning essentials that prioritise finish and technique over gimmicks. This is makeup designed to perform under lights, cameras, humidity, long days, and even longer nights which feels particularly relevant here.
