Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Beauty is a Lifestyle Statement
Cake The Mag’s favourite beauty visuals.

H&M Beauty Collaborates with CHupa Chups
A limited-edition beauty collection.

Glossier Teams Up with KATSEYE for the Launch of Lip Glaze
Just in time with their Gnarly glossy-lip performances.

YSL’s Le Vestiaire des Parfums is Inspired by Iconic Fashion
From the revolutionary tuxedo to the fluid lavallière.

Gentle Monster Introduces 2025 Pocket Collection
Including a standout collaboration with Bratz.

Gucci Launches New Bloom Parfum
A deeper, more intense interpretation.

Birkenstock and Maharishi Launch Terrain-Ready Collection
A sandal engineered for both performance and practicality.

PUMA Mostroverse Spotlights MENA Creatives
A visual and cultural exploration.

Aaron Taylor-Johnson is OMEGA’s Brand AMbassador
“I place significant value on relationships that are genuine and built on mutual passion and respect.”

Brunello Cucinelli Strips Back for High Summer
Blending traditional craftsmanship with contemporary ease.

COS Unveils its Summer Collection
From flowing summer dresses to tailored separates.

Google Partners with Gentle Monster for AI Smart Eyewear
A turning point for extended reality wearables.

Summer Fridays Adds “Pink Guava” to Its Lip Butter Balm Range
Available from June in the Middle East.

H&M Beauty Launches Summer Fragrances
Centering around indulgent, sweet notes.

Vilhelm Parfumerie Introduces Three Scents Inspired by Hannibal
Introducing Great Lord, Sun Cities, and Chimilka.

Les Benjamins Teams Up with PlayStation
Presenting a streetwear collection.

Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Representing the Maison across regional campaigns, events, and content.

Vilebrequin Channels the Spirit of 1975 for Summer 25
Featuring metallic swimwear, sequins, lamé fabrics, and retro cuts.

Henry Jacques Launches Cologne-Inspired Line
Debuting two fragrances.

The Galaxy S25 Edge Is a Dream Phone for Creators
With just the right features to make producing content easier, more accessible, and more dynamic.