Swarovski Classica Is Giovanna Engelbert's Quietest Collection Yet

Swarovski has launched Classica, a 29-piece jewellery collection of pendants, bracelets, rings and earrings designed by Global Creative Director Giovanna Engelbert, out now at select stores and on swarovski.com.

Inspired by the calla lily, the pieces lean into fluid, softly contoured silhouettes, crafted in sterling silver from recycled sources with 18k gold finishing and set with Swarovski Zirconia. The house is calling it elegance that's whispered.

Classica reads as a deliberate swing towards minimalism from a designer who's made her name on maximalism, and it slots into Swarovski’s wider LuxIgnite strategy: a multi-year push under CEO Robert Buchbauer to reposition the brand as attainable luxury.

The campaign was conceptualised by Engelbert and shot by Mert and Marcus, with Ariana Grande, Swarovski’s Global Brand Ambassador, fronting it as the face. It’s her third campaign for the house since the ambassadorship began, following the 2024 Holiday “Party of Dreams” campaign and last year’s Fall/Winter push.

Classica is available now through Swarovski's usual UAE retail network, including Dubai Mall and Al Wahda Mall, alongside the brand’s UAE website.