Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Beauty is a Lifestyle Statement
Cake The Mag’s favourite beauty visuals.

H&M Beauty Collaborates with CHupa Chups
A limited-edition beauty collection.

Amanda Baldwin on Leading Olaplex Into Its Next Era
An exclusive Cake The Mag interview with CEO Amanda Baldwin on leadership, the future of the brand, and more.

Summer 2025 Beach Bag Essentials
Everything you need for sun, sand, and staying radiant.

Glossier Teams Up with KATSEYE for the Launch of Lip Glaze
Just in time with their Gnarly glossy-lip performances.

YSL’s Le Vestiaire des Parfums is Inspired by Iconic Fashion
From the revolutionary tuxedo to the fluid lavallière.

Gucci Launches New Bloom Parfum
A deeper, more intense interpretation.

Summer Fridays Adds “Pink Guava” to Its Lip Butter Balm Range
Available from June in the Middle East.

LYMA’s Journey to Luxury Skin Innovation
An exclusive Cake The Mag interview with founder Lucy Goff.

H&M Beauty Launches Summer Fragrances
Centering around indulgent, sweet notes.

Vilhelm Parfumerie Introduces Three Scents Inspired by Hannibal
Introducing Great Lord, Sun Cities, and Chimilka.

Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Representing the Maison across regional campaigns, events, and content.

Henry Jacques Launches Cologne-Inspired Line
Debuting two fragrances.

Maison Francis Kurkdjian Introduces “Kurky”
A playful, lighthearted, and purposefully offbeat fragrance.

Cake The Mag’s Favourite SPFs This Summer
For the face, body, and hair.

BDK Parfums on Their Latest Scent, “Impadia”
An exclusive Cake The Mag interview with founder David Benedek.

“Chance Eau Splendide” Joins Chanel’s Fragrance Line
Soundtracked by Angèle’s new song, “A Little More”.

SHEGLAM Adds Pocket Lip Balm to Lineup
Combining hydration, shine, and portability.

twss Introduces “Hot Mess” and “On Air”
Two new hair tools.

Kosas Launches Cloud Set in the Middle East
Expands its Cloud Set Collection.