Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Summer 2025 Beach Bag Essentials
Everything you need for sun, sand, and staying radiant.

Gentle Monster Introduces 2025 Pocket Collection
Including a standout collaboration with Bratz.

Aaron Taylor-Johnson is OMEGA’s Brand AMbassador
“I place significant value on relationships that are genuine and built on mutual passion and respect.”

Google Partners with Gentle Monster for AI Smart Eyewear
A turning point for extended reality wearables.

The It-Girl Edit of Must-Have Shades
A curated list by Cake The Mag.

Ray-Ban Meta Glasses Launch in the UAE
With a takeover at Gitano Beach Club.

Boucheron Introduces the Quatre Classique Tube Collection
With a new campaign featuring ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee, and Xiao Zhang.

Bil Arabi Expands Hobb and Oula Collections
Exploring themes of identity and emotion.

Tiffany & Co. Launches New HardWear Campaign
Spotlighting Mikey Madison, Greta Lee, and Anna Weyant.

Exaequo Melting Watch Introduces 2 New Models
Introducing Polyhedron and Revolve.

Ray-Ban Launches A$AP Rocky's Blacked Out Collection
Reimagining three of Ray-Ban’s most recognisable frames.

Jaeger-LeCoultre Reveals New Reverso Tribute to Persian Art
Inspired by the 16th-century Shahnameh manuscript.

RIMOWA and MYKITA Launch First Collaboration
Anchored by two design concepts.

Piaget Brings Back the Trapeze Watch with Sixtie
Rooted in the experimental spirit of the late 1960s.

Ariana Grande and Swarovski Return for SS25
Continuing their ongoing collaboration.

Maria Tash Introduces New Diamond Chain Earpieces for Spring
Attached with the brand’s signature handcuff jump rings.

Piaget’s Tribute to Nature Through the Rose
Featuring diamond-set pieces and emerald accents.

Audemars Piguet Unveils a Middle East Exclusive
A limited edition of the Royal Oak Concept Flying Tourbillon.

Khepri Gives New Meaning to Fine Jewellery
An exclusive Cake The Mag interview with founder and designer Reema Chopra.

Tala Samman and Etika Jewels Celebrate Women with new drop
Introducing “Unbreakable Her” in celebration of International Women’s Day.