Amna Al Qubaisi Stars in Jimmy Choo’s Ramadan Capsule

Jimmy Choo marks Ramadan with an exclusive capsule collection. Rooted in the brand’s signature silhouettes, the collection is unveiled through a campaign that places modern femininity at the forefront while honouring the Holy Month’s reflective spirit.

Shot by Greg Adamski at the Dubai Autodrome circuit, the campaign stars Amna Al Qubaisi, the first female Emirati racing driver. Her presence brings a compelling narrative of ambition, discipline and confidence, qualities that align seamlessly with the Jimmy Choo woman.

The campaign captures the duality of Amna’s world, balancing the raw reality of the track with her innate sense of style. Styled in local ready-to-wear brands, she embodies a modern, multi-faceted identity that reflects the evolving face of luxury in the region. This contrast places the shoes and bags firmly in pole position, reinforcing the idea that elegance and strength complementary forces.

Comprising 19 styles, the collection strikes a refined balance between glamour and modernity. A rich yet fresh colour palette of light gold, deep merlot, rose and latte sets the tone, while materiality takes centre stage. Dégradé hotfix crystals, croc-embossed leather and fine mesh are elevated with metallic gold and pavé crystal spheres, creating pieces that feel distinctive without being overstated.

Footwear is defined by the house’s signature drop heel, paired with cutaway detailing and sculptural orb accents across styles such as the Sana Mule, Siva Mule, Sarai Dorsay and Sarai Sandal. Handbags continue the narrative with the Bon Bon rendered in dégradé crystal and the Callie Flap in croc-embossed Nappa leather.