Gentle Monster’s Bouquet Era Has Arrived

Gentle Monster’s Bouquet Collection arrives with a campaign film co-directed by FKA twigs and Jordan Hemingway, which already tells you this isn’t just about eyewear. Set to an unreleased FKA twigs track (that alone is a moment), the film moves like a living organism. Soft, surreal, and charged with tension, it follows the idea of a flower mid-transformation, capturing that split second between fragility and power. Less literal fashion film, more visual poem.

The frames themselves lean into that same energy. Inspired by the structure of plant stems, the collection plays with loops, tangles, and ties with details that feel organic but intentional, almost like the glasses grew that way. There’s a softness to the silhouettes, balanced with expressive flourishes that don’t feel precious or overly delicate. One standout style leans fully into statement territory, finished with vibrant beadwork that feels playful without tipping into costume.

What makes the collection land is how it connects all the dots. The campaign isn’t just aesthetic for aesthetic’s sake. Rather, it mirrors Gentle Monster’s long-standing obsession with transformation, imagination, and pushing past clean, predictable design. Growth, potential, and energy are all themes that quietly run through the film, the frames, and the world built around them.

Gentle Monster continues to blur the line between fashion, art, and performance. To extend the experience, the label is rolling out immersive pop-up spaces in six cities worldwide. Think towering floral sculptures, bold colours, dramatic textures, and a central chrome statue anchoring the space.