Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

YSL’s Le Vestiaire des Parfums is Inspired by Iconic Fashion
From the revolutionary tuxedo to the fluid lavallière.

Gentle Monster Introduces 2025 Pocket Collection
Including a standout collaboration with Bratz.

Gucci Launches New Bloom Parfum
A deeper, more intense interpretation.

Birkenstock and Maharishi Launch Terrain-Ready Collection
A sandal engineered for both performance and practicality.

10 Cafés in Amman We Keep Going Back To
A Cake The Mag round up.

PUMA Mostroverse Spotlights MENA Creatives
A visual and cultural exploration.

Aaron Taylor-Johnson is OMEGA’s Brand AMbassador
“I place significant value on relationships that are genuine and built on mutual passion and respect.”

Brunello Cucinelli Strips Back for High Summer
Blending traditional craftsmanship with contemporary ease.

COS Unveils its Summer Collection
From flowing summer dresses to tailored separates.

MG ZS Blends City Style With Everyday Functionality
With thoughtful design, essential tech, and comfort.

Google Partners with Gentle Monster for AI Smart Eyewear
A turning point for extended reality wearables.

Summer Fridays Adds “Pink Guava” to Its Lip Butter Balm Range
Available from June in the Middle East.

LYMA’s Journey to Luxury Skin Innovation
An exclusive Cake The Mag interview with founder Lucy Goff.

The It-Girl Edit of Must-Have Shades
A curated list by Cake The Mag.

H&M Beauty Launches Summer Fragrances
Centering around indulgent, sweet notes.

In Review: The Cullinan at Jumeirah Marsa Al Arab
Dinner with a view.

Vilhelm Parfumerie Introduces Three Scents Inspired by Hannibal
Introducing Great Lord, Sun Cities, and Chimilka.

Les Benjamins Teams Up with PlayStation
Presenting a streetwear collection.

Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Representing the Maison across regional campaigns, events, and content.

Vilebrequin Channels the Spirit of 1975 for Summer 25
Featuring metallic swimwear, sequins, lamé fabrics, and retro cuts.