Sabrina Carpenter Stars in Versace's New La Vacanza Campaign
“I have always felt empowered when wearing Versace. That is what Versace means to me; amazing clothes which empower individuals to express themself in so many different ways. This La Vacanza collection is exactly that and feels so free and exciting to wear.”
Versace has unveiled its latest campaign with global pop star Sabrina Carpenter as the face of La Vacanza 2025. Photographed by Carlijn Jacobs, the campaign captures the collection’s resort-ready mood with a cinematic, poolside backdrop that recalls the glamour of classic Hollywood.
This marks Carpenter’s second campaign with the House, reaffirming her connection to the brand’s evolving identity. In the visuals, she showcases key pieces from the La Vacanza 2025 collection, including the signature Tag bag, updated in new animations that mirror the collection’s playful yet refined character. The set design includes nods to Versace Home, reinforcing the label’s immersive world that spans from fashion to interiors and travel.
La Vacanza 2025 leans into Versace’s confident, high-summer aesthetic, balancing structured silhouettes with light, flowing fabrics that move effortlessly between daytime ease and evening glamour. Sabrina Carpenter’s presence underscores the collection’s youthful energy and broad appeal, positioning her as both a fashion figure and cultural force in Versace’s evolving narrative.
