Not traditional media
Not traditional media
Sasha Plavsic on Building ILIA, Self-Doubt, and Makeup That Makes Your Skin Better
An exclusive Cake The Mag interview with founder Sasha Plavsic on clean beauty, her toughest years building the brand, and the three products she never travels without.
Everything You Need to Master the Lightweight Summer Glow
Because nobody wants makeup melting off by midday or body care that leaves behind a sticky layer the second you step outside.
Bronzers You Need in Your Makeup Bag
From creamy sticks to silky powders.
These Blushes Made It Into Our Summer Hall of Fame
The 10 blushes lighting up our summer makeup bags.
Summer 2025 Beach Bag Essentials
Everything you need for sun, sand, and staying radiant.
Cake The Mag’s Favourite SPFs This Summer
For the face, body, and hair.