Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

INITIO Parfums Privés Introduces “Carnal Blends”
A bold exploration of instinct, desire, and sensuality.

Andria Tayeh is Armani Beauty’s First Middle East BRand Ambassador
Marking a new era of elegance, authenticity, and cultural representation.

CYKLAR Introduces Perfume Oils
The collection includes oils inspired by the body cream best-sellers alongside five new evocative scents.

LOEWE Perfumes’ Greenhouse Arrives at Al Ain Oasis
Where fragrance, nature, and heritage blend in a multi-sensory experience.

Everything You Need to match the Pantone Colour of 2025
“Mocha Mousse”.

Parfums de Marly Introduces “Valaya Exclusif”
An aura of powerful elegance.

& Other Stories Launches New Makeup Collection
Featuring 163 curated colours, vegan formulas, and premium textures.

Gucci Beauty Introduces Mascara Le Magnétisme for Bold Lashes
Featuring an exclusive brush and a high-performance formula.

Huda Beauty Introduces The Ube Collection
Launching January 15.

Simihaze Beauty Hits the Streets of Dubai
With surprise stops throughout the week.

KAYALI Introduces New Scent to the “Yum” Collection
The olfactory indulgence that is “Yum Boujee Marshmallow | 81”.

HALLOWEEN DEbuts “My Wish” in the UAE
The fragrance is now available at L'Etoile and Debenhams stores.

Byredo Unveils “Mojave Ghost Absolu de Parfum”
Evoking strength and resilience.

Kosas Expands to the Middle East
Exploring the brand’s journey and its Middle East debut in an exclusive interview with founder, Sheena Zadeh-Daly.

By Mina Al Sheikhly Introduces “Refinish”
To strengthen eyelashes and eyebrows.

Guerlain Unveils its Holiday Collection with Shourouk Rhaiem
Transforming iconic pieces with vibrant rhinestones and festive allure.

L'Occitane Launches Middle East Exclusive Additions
Introducing new additions to the “Néroli & Orchidée” collection.

The Ultimate Guide to Winter Hair Care
Nourishing and hydrating from scalp to roots and ends.

BLINK Creates a Wellbeing Oasis at Banyan Tree Dubai
Nourishing the mind, body, and soul.

Saie is Officially in the Middle East
Exclusively with Sephora.