Colour is cool again and We're Loving It
After seasons of muted palettes and minimal neutrals, colour has made its comeback—and this time, it’s louder, bolder, and unapologetically joyful. From electric blues and zesty oranges to bubblegum pinks and acid greens, the streets, runways, and red carpets are finally bursting with chromatic energy. It’s a shift we’ve been waiting for, and frankly, our mood boards have never looked better.
Whether it’s head-to-toe monochrome or just a hit of colour in the right place, this isn’t about playing it safe. It’s about self-expression, confidence, and not being afraid to take up visual space. Designers are leaning into rich, saturated hues that make statements without saying a word—and people are responding. Even the most classic dressers are swapping their blacks and beiges for something a little more dopamine-inducing.
This wave of colour isn’t trend-driven. It feels like a shift in energy—an embrace of individuality and optimism. It’s fashion, but it’s also freedom. And we’re here for it. Here are some of the most standout colourful looks we’ve seen lately.
Tyler, The Creator
Lori Harvey
Dove Cameron
Maddie Ziegler
