Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Birkenstock and Maharishi Launch Terrain-Ready Collection
A sandal engineered for both performance and practicality.

PUMA Mostroverse Spotlights MENA Creatives
A visual and cultural exploration.

Brunello Cucinelli Strips Back for High Summer
Blending traditional craftsmanship with contemporary ease.

COS Unveils its Summer Collection
From flowing summer dresses to tailored separates.

Les Benjamins Teams Up with PlayStation
Presenting a streetwear collection.

Vilebrequin Channels the Spirit of 1975 for Summer 25
Featuring metallic swimwear, sequins, lamé fabrics, and retro cuts.

adidas Originals and Willy Chavarria unveil SS25 collection
With ready-to-wear apparel and footwear.

Converse and Kenzo Team Up for Chuck 70 Collection
Releasing a limited footwear collection.

Roksanda and & Other Stories Launch Collaborative Collection
Designed with summer in mind.

Coach Launches Soho Sneaker Campaign
With the official launch of “Not Just for Walking”.

The Giving Movement Launches Island Ease with beOnd
A limited-edition Spring-Summer capsule.

Lily Collins Fronts Calvin Klein Spring 2025
Marking her first appearance for the brand.

CH Carolina Herrera Presents Spring 2025
With a focus on light pastels, floral prints, and refined eveningwear.

Sabrina Carpenter Stars in Versace's New La Vacanza Campaign
Marking Carpenter’s second campaign with the House.

Bershka Series Revives Y2K for SS25
With a refreshed take on past and future influences.

Birkenstock 1774 Releases Arizona CosNy in Nylon
Introducing a new iteration of the Arizona.

Sandro Channels Louise Bourgeois for SS25
Grounded in emotion, memory, and material.

The Frankie Shop Opens First Middle East Pop-Up in Abu Dhabi
Open daily until May 1, 2025.

adidas Originals Launches The Loomhood Collection Across the MENA Region
Blending global sneaker culture with regional storytelling.

Inside the World of niLuu’s Summer Collection
An exclusive Cake The Mag interview with founder Nilufer Bracco.