Google Partners with Gentle Monster for AI Smart Eyewear
At Google I/O 2025, the tech giant announced its first official partnership for AI smart eyewear with South Korean brand Gentle Monster. The collaboration marks a significant move in Google's development of wearable extended reality products under Android XR.
Gentle Monster, known for its forward-thinking design and global influence in eyewear fashion, brings a strong visual identity to the project. The brand’s blend of experimental design and refined aesthetics makes it a fitting choice for what Google describes as a new generation of lifestyle tech.
Shahram Izadi, General Manager and Vice President of Google XR, said the goal is to make technology more natural and integrated into daily life. In this context, smart eyewear needs to do more than function — it needs to fit seamlessly into how people live and dress.
The partnership signals Google's intention to position AI eyewear as more than a gadget. With comfort, wearability, and design at the core, this new product category is expected to be both visually appealing and technologically advanced.
While no product has yet been revealed, the announcement alone has stirred industry interest.
