Gucci Launches New Bloom Parfum

Gucci introduces a new chapter in its Bloom fragrance line with the launch of Gucci Bloom Parfum—a deeper, more intense interpretation of the brand’s iconic white floral bouquet. This latest scent leans into gourmand and amber notes while preserving the DNA that defines the collection: a celebration of femininity through the enduring elegance of Jasmine and Tuberose.

Since its debut, the Bloom family has explored different expressions of the same floral core. From the airy freshness of the Eau de Toilette to the creamy richness of the original Eau de Parfum and the enigmatic twist of Eau de Parfum Intense, each version reflects a nuanced take on the same essence. Gucci Bloom Parfum joins the line-up with a golden twist, introducing Coral Jasmine, solar Amber, and Peru Balsam to create a scent that’s both warm and luminous.

Crafted by Master Perfumer Alberto Morillas, the fragrance reimagines the white Bloom Accord into a more radiant version. A new co-extraction of Tuberose brings out its nectar-like quality, while vanilla and amber add depth and complexity. The result is a fragrance that feels richer, rounder, and more sensual, evolving through soft florals into creamy, spicy warmth.

Design-wise, the bottle speaks to the scent’s intensity. Finished in a lacquered black with golden accents, the porcelain-effect flacon retains the signature Bloom silhouette while elevating it with a darker, bolder aesthetic. The accompanying carton continues the theme, wrapped in a golden version of Gucci’s signature Herbarium print.