Gentle Monster Introduces 2025 Pocket Collection

Gentle Monster has revealed its 2025 Pocket Collection, a new eyewear line built around compact, foldable designs. Staying true to the brand’s signature futuristic and modern aesthetic, the collection merges form and function in a sharp, contemporary way.

Comprising 21 designs, the range includes a standout collaboration with Bratz, featuring a special eyewear piece and a limited-edition Bratz doll. The partnership reflects both brands’ mutual emphasis on bold expression and distinct style, bringing their shared cultural relevance to the forefront of fashion conversation.

The campaign surrounding the 2025 Pocket Collection pushes Gentle Monster’s vision further, combining surreal visual storytelling with real-world innovation. Featuring Karina of Aespa, the campaign aligns with the brand’s post-human, forward-looking identity, introducing eyewear that straddles both utility and art. From metallic detailing to sculptural, lens-free silhouettes, each frame reflects a refined yet daring design language.

To mark the launch, immersive pop-up experiences are taking place in Los Angeles, Seoul, Shanghai, and Bangkok. Visitors can expect a large-scale Bratz installation and a sensory exhibition space where the eyewear is displayed alongside the Bratz x Gentle Monster collaboration, offering a deeper dive into the brand’s conceptual world.