Louis Vuitton’s Vivienne Just Got a Major Style Upgrade

Louis Vuitton’s iconic mascot Vivienne isn’t just tagging along anymore—she’s the moment. First introduced in 2017 as a symbol of the House’s playful side, Vivienne now steps fully into the fashion spotlight with the Fashionista capsule: a collectible celebration of style, personality, and unapologetic flair.

Each of the eight oversized Viviennes in the lineup brings its own vibe—LV DENIM, PINK LADY, SHOPAHOLIC, and more—decked out in everything from Monogram to fur, and dressed in pieces inspired by some of the Maison’s most iconic motifs. They’re equal parts bag charm and art piece, designed for those who take their fashion with a dose of fun (and a serious eye for detail).

Crafted in premium leather and fur with the level of craftsmanship you’d expect from a House with over 170 years of savoir-faire, these charms aren’t your average accessory. And if you’re ready to go all in? The Vivienne Fashionista Coffret is your ticket. The limited-edition collector’s trunk—lined in Monogram canvas and finished with gold hardware—houses all eight Viviennes like the icons they are.

Whimsical, maximalist, and distinctly Louis Vuitton—Vivienne’s fashion era has officially begun.