Swarovski Launches Chroma Twist Collection

Swarovski continues to evolve its design philosophy with the launch of the Chroma Twist collection, a new jewellery line built around circularity and sustainable innovation. Created under the direction of Global Creative Director Giovanna Engelbert, the collection applies the Austrian brand’s Circular Design Framework, developed in collaboration with the Centre for Sustainable Fashion at the University of the Arts London.

The collection comprises six versatile pieces, each designed to extend longevity through adaptability and interchangeable elements. From reversible stones to adjustable lengths, every item is made to be worn in multiple ways. Core to the line is the use of lower impact materials, including Swarovski ReCreated™ crystals and recycled metals, as part of the brand’s continued effort to reduce waste and keep resources in circulation.

The collection’s standout features include a rotating pendant that flips between blue and pink crystals, a convertible necklace that transforms into five different bracelets, and a cocktail ring with a spinning centre stone that alternates in colour. Each piece has been designed with flexibility and function in mind, reinforcing Swarovski’s aim to design for timeless use rather than fast trends.