Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Amanda Baldwin on Leading Olaplex Into Its Next Era
An exclusive Cake The Mag interview with CEO Amanda Baldwin on leadership, the future of the brand, and more.

twss Introduces “Hot Mess” and “On Air”
Two new hair tools.

The Ultimate Guide to Winter Hair Care
Nourishing and hydrating from scalp to roots and ends.