FENTY x PUMA Just Redefined Athleisure (Again)
Rihanna’s latest drop with PUMA just landed, and it’s giving sports but make it fashion. The new FENTY x PUMA collection reimagines the pitch as a runway, where cleats, jerseys, and track sets don’t belong in a locker room, they belong on the streets.
This isn’t your typical sporty capsule. Sure, it nods to football gear—there are fold-over tongues, terry shorts, and mesh panels—but the overall feel is sleeker, softer, and a lot more wearable. The Avanti sneakers return in new shades (yes, the lilac pair is already wishlist material), while the cleated ballerina flats bring a surrealist twist to something that would normally live in your gym bag.
The clothing feels oversized but intentional. The tracksuits are clean, the drill tops are polished, and the details—like contrast piping and tailored silhouettes—make the whole thing feel like a proper wardrobe, not just a merch moment. Add in accessories like the grip bag and that minimal scarf, and the whole thing ties together in a way that’s both effortless and distinct.
Rihanna’s always been about blending comfort with attitude, and this collection follows that formula. It doesn’t feel like cosplay. It’s everyday energy, with a sporty slant and just the right amount of bite.
