H&M Beauty Launches Summer Fragrances

H&M Beauty has introduced a limited-edition fragrance collection for the summer, tapping into the growing popularity of gourmand scents. The line centres around indulgent, sweet notes like caramel, pistachio, and strawberry, offering a sensory experience rooted in warmth and everyday luxury.

The collection is led by two standout scents: Sun-Kissed Caramel, a blend of whipped cream, salted caramel, and buttery vanilla, and Posh Pistachio, a mix of pistachio, almond, and sandalwood. Both fragrances are designed to feel rich without being overpowering, making them wearable for daily use while still offering depth and staying power.

Designed with layering in mind, the range includes Eau de Toilette, body mists, and hand creams, allowing for a customised fragrance routine. The EdT provides a lasting base, while the body mist adds a lighter refresh throughout the day. The hand cream doubles as skincare and scent booster, keeping skin soft and subtly perfumed. A third body mist scent, Wild Strawberry, joins the lineup for those who prefer a fruitier option.

Rounding out the collection is Fearless Optimist, a glow body oil that adds both hydration and a subtle shimmer, with a fragrance that complements the summer mood. Lightweight and portable, each product is designed to integrate easily into a warm-weather routine—whether you’re on a beach day out or simply want to keep a bit of summer in your bag.