Oakley Names Travis Scott Chief Visionary
Oakley has officially named Travis Scott its first-ever Chief Visionary, formalising a long-standing creative relationship with a multi-year partnership. The collaboration will see Scott and his Cactus Jack team work closely with the brand to shape its next era, spanning eyewear, apparel, and future product lines.
Scott’s influence on Oakley has been growing organically over the years, most notably through his consistent integration of the brand’s eyewear into his Circus Maximus tour wardrobe. From stage visuals to styling choices, his alignment with Oakley’s aesthetic has helped fuel renewed cultural relevance for the brand.
Now, that creative synergy takes a new form. As Chief Visionary, Scott will contribute to product design, campaign direction, and creative innovation, with a particular focus on revisiting Oakley’s catalogue of iconic styles and imagining new silhouettes through his lens. The partnership also includes collaborative apparel drops under the Cactus Jack imprint, building on Scott’s signature fusion of streetwear and futurism.
To mark the launch, a “Day Zero” capsule is now available on Scott’s website. The limited release includes a 3-poster pack and two apparel items, offering a preview of the collaboration’s tone and direction.
