REFY is Finally in the Middle East
The wait is finally over. REFY is officially in the Middle East. The British beauty brand that redefined effortless glam is officially expanding into the Middle East with Sephora, bringing its cult-favourite products to beauty lovers across the UAE, Saudi Arabia, Kuwait, and Qatar. You can shop REFY online from November 1, and in stores from December 1.
Founded by Jess Hunt and Jenna Meek, REFY has become the go-to for that clean, glowy, skin-first look that always feels fresh. Known for its intuitive, multi-use products and ultra-sleek design, the brand’s mission has always been simple: to help you feel your best with minimal effort. Think sculpted brows, bronzed cheeks, and that “I woke up like this” kind of confidence.
“For REFY the Middle East has been on our radar for a long time and we wanted to make sure we were activating at the right time in the right way. Community is at the heart of everything we do. Almost from the day we launched, my DMs were flooded with messages asking “when are you coming here?” from our ME community across the region.”
Together, REFY and Sephora Middle East are bringing a fresh energy to the region’s beauty scene. With Sephora’s talent for spotlighting the most exciting global brands and REFY’s signature blend of minimalism and innovation, this partnership just makes sense. It’s modern, effortless, and exactly what the Middle East beauty community has been waiting for.
