Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

adidas Originals Launches The Loomhood Collection Across the MENA Region
Blending global sneaker culture with regional storytelling.

Inside the World of niLuu’s Summer Collection
An exclusive Cake The Mag interview with founder Nilufer Bracco.

Kosas Launches Cloud Set in the Middle East
Expands its Cloud Set Collection.

Tryano Launches Spring’s Fiesta Campaign
Brings together fashion, music, and culture.

Jaeger-LeCoultre Reveals New Reverso Tribute to Persian Art
Inspired by the 16th-century Shahnameh manuscript.

Andy Warhol BMW Art Car Comes to Dubai
Celebrating its 50th anniversary.

RIMOWA and MYKITA Launch First Collaboration
Anchored by two design concepts.

adidas Taps FARM Rio for Tropical Capsule
Rooted in the art of joga bonito.

Saudi Arabia’s Youth Are Driving a New Era in Music
From hip-hop to an all-women psychedelic rock band.

Huda Beauty Launch Their First Setting Spray
Adding to the Easy Bake collection.

Piaget Brings Back the Trapeze Watch with Sixtie
Rooted in the experimental spirit of the late 1960s.

Les Benjamins Takes Inspiration from Korean War
Reflecting on the relationship between Turkish soldiers and the Korean people during the Korean War.

Ariana Grande and Swarovski Return for SS25
Continuing their ongoing collaboration.

Maria Tash Introduces New Diamond Chain Earpieces for Spring
Attached with the brand’s signature handcuff jump rings.

ONORI Presents its SS25 Collection
A celebration of timeless elegance and vintage charm.

Naika Stars in Latest 1309 Studios Collection
Drawing inspiration from Asian fish ponds.

Aston Martin Debuts the Vanquish Volante
The fastest and most powerful open-top series.

INITIO Unveils “POWER SELF”
Its latest addition to the Hedonist Collection.

Gracie Abrams Joins Hourglass as Global Brand Partner
As a global brand partner.

Abu Dhabi Comedy Season is Almost HEre
With Pete Davidson, Kevin Hart, Bill Burr, and more.