FARM Rio Brings Vacation Dressing Into Everyday Life

FARM Rio’s Spring/Summer 2025 story continues with a collection that feels like you can bottle up sunshine and carry it with you. Photographed against the charm of a beach house in Paraty, Rio de Janeiro, the collection captures the playful and transportive essence of vacation dressing.

FARM Rio has never been for minimalists. The brand thrives in expression, colour, and detail, always leaning into maximalism as a celebration. This season, while neutrals and monochromatic-minimalism dominate the fashion scene, FARM Rio continues to go in the opposite direction, dressing the bold and the playful.

Think tropical landscape prints, seaside picnic motifs, fruit garden references, and souvenirs from bucket-list destinations, all cast across silhouettes designed to strike the balance between whimsy and wearability. Flowing maxis, sharp minis, flirty exposed backs, matching sets, and relaxed graphic tees anchor the lineup. Embroidery, beaded fringes, puff sleeves, sailor collars, wavy hems, and delicate ribbons perfect for breakfast dates, summer weddings, and evenings out with the girls.

Accessories complete the collection with jelly-flower sandals, heeled beaded styles, straw bags with vivid prints, scarf bag reworked with wooden handles in midi and mini sizes, and a flower-shaped wristlet.