Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Guerlain has appointed Mohammed Hindash as its first-ever regional make-up ambassador for the Middle East. A well-known figure in the beauty world, Hindash brings with him a blend of technical precision, artistic depth, and a deep connection to the region’s evolving beauty culture. His appointment marks a new chapter for the French Maison as it strengthens its presence and narrative in the Middle East.
Based in Dubai, Hindash has built a global reputation for his distinctive approach to make-up, combining classical training with a modern, editorial sensibility. Over the years, he has worked with an array of high-profile models and celebrities, while also growing his own beauty brand and digital presence. A long-time admirer of Guerlain, his collaboration with the Maison reflects a natural alignment between his creative vision and the brand’s heritage.
Founded in 1828, Guerlain is one of the oldest and most respected names in beauty. From launching Ne m’oubliez pas—the world’s first lipstick in a tube in 1870—to pioneering the Terracotta bronzing powder in 1984 and introducing the luxurious Rouge G, Guerlain has consistently redefined the standards of make-up. The brand is recognised for its commitment to craftsmanship, innovation, and nature-inspired formulations, all wrapped in a signature of timeless Parisian elegance.
“My chapter with Guerlain represents more than just beauty, it embodies timeless innovation rooted in heritage. I’m beyond thrilled to take on this role as I showcase Guerlain through my lens and artistry. I have immersed myself in the rich history of the Maison, and I can’t wait to narrate the story on my models faces.”
Hindash’s appointment signals a wider intent from Guerlain to deepen its ties with the Middle East. The region, long admired for its strong beauty culture and sophisticated consumers, continues to be a source of inspiration and growth for global luxury brands. By naming a regional ambassador for the first time, Guerlain is making a clear statement: it sees the Middle East not just as a market, but as an essential voice in shaping the future of beauty.
In this role, Hindash will represent Guerlain across regional campaigns, events, and content, interpreting the brand’s vision through his own lens. His ability to merge artistry with innovation aligns with Guerlain’s values, while his deep understanding of the local audience positions him to elevate the brand’s resonance throughout the region. The partnership is built on shared ideals—storytelling through beauty, respect for tradition, and a constant drive for creative evolution.
