The Giving Movement Launches Island Ease with beOnd
Dubai-born label The Giving Movement has partnered with premium leisure airline beOnd to release Island Ease, a limited-edition Spring-Summer capsule made for modern, conscious travellers. The collection blends elevated comfort with sustainability, designed with the intention of transitioning seamlessly from departure to destination.
Island Ease draws on the aesthetics of refined island living, combining lightweight, breathable materials with relaxed silhouettes and a muted colour palette. Each piece is crafted from 100% organic crinkled cotton—chosen for its airy feel and low environmental impact. From oversized unisex shirts to robe-style coverups and flowing maxi dresses, the collection is rooted in comfort and simplicity while retaining an understated elegance.
The colour scheme borrows from nature, with tones like Dark Sage, Terracotta, Hazelnut, Ivory, and Black—mirroring desert sands and oceanfront serenity. These elements come together to reflect a shared design philosophy between The Giving Movement and beOnd: one that values ease, mindfulness, and a soft-spoken approach to luxury.
The partnership is also grounded in a mutual commitment to sustainability and experience-led travel. beOnd, known as the world’s first premium leisure airline, focuses on wellness-driven aviation with all-lie-flat seating and a private jet–inspired service model. Destinations include remote escapes like the Maldives, where the capsule’s sensibility comes to life.
To mark the launch, the two brands are offering a giveaway: 50 winners will receive two round trip business class tickets from Dubai to either the Maldives or Zurich. Anyone who purchases from the Island Ease collection, in-store or online, will automatically be entered into the draw.
