We Have KATSEYE and GAP’s New Campaign on Repeat

GAP’s latest campaign video featuring KATSEYE has us absolutely obsessed and yes, we’ve already watched it four times in a row. The group brings their signature energy to the brand’s ongoing dance series, and it’s another reminder of why we can’t stop talking about them. The fact that KATSEYE are now being recognised by global brands outside the music world — from Fendi to Glossier, Lush Cosmetics, Monster High, and now, GAP — feels like a moment. They’re not just shaping pop music, they’re shaping pop culture.

The looks are just as much of a highlight as the choreography. It’s taking us back to their SIS era styling, but sharper, more confident, and loaded with the kind of facial expressions and charisma we’ve come to associate with Beautiful Chaos. There’s a synergy between the girls and GAP’s youthful, dance-forward campaigns that makes the collab feel natural, like it was always meant to happen.

And maybe that’s what makes this one stand out. It feels like KATSEYE aren’t just endorsing, they’re embodying. If you know Cake The Mag, you know we absolutely love the KATSEYE girls. The video feels like a true performance first and a brand campaign second, which only proves their influence and star power. It’s always exciting them fuse music, fashion, and movement this seamlessly, it’s clear KATSEYE are becoming the face of a new era of collaboration (ones that actually excite fans instead of just filling ad space).

Check it out for yourself: