Zendaya and On Have Perfected Fashion Meets Movement
We’ve been fans of Zendaya since the Zendaya Coleman days. Over the years, we’ve watched her slip into different characters, experiment with aesthetics, and grow through the same phases every teen and young adult does. She’s taken on roles people wanted her to outgrow, ones that sparked debate, and others that some dismissed as not enough. For most actors, it’s easy for audiences to blur the line between the role and the person but Zendaya has always stood firmly in her own identity.
She’s a shapeshifter on screen, but off-screen she’s equally open to evolution. There was a time she was all about extravagant nail art and laid-back hoodies, then came the era of music and sky-high red carpets, and now she’s defined by powerhouse acting and a refreshingly low-key profile. Zendaya is proof that you don’t need to stick to just one version of yourself—you can be all of them, whenever you want.
“Movement has always been a part of how I connect with myself, and movement looks different for everyone. This story felt personal - a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
Styled by Law Roach (of course) and shot through Bardia Zeinali’s lens, Zendaya moves through moments that are soft, chaotic, romantic, and rebellious. Basically all the moods in one.
The real star? Her first co-created sneaker with On, the Cloudzone Moon. It’s bold and sculpted in a way that feels futuristic but wearable. The collection has all the FW25 pieces you’d expect to see Zendaya in: sleek bodysuits, matching track sets, and jackets that flip easily between sporty and street.
What we love about this partnership is how natural it feels. On isn’t just slapping Zendaya’s face on a campaign but she’s part of the storytelling. It’s fashion, but it’s also personal.
The Cloudzone Moon and new apparel drop is now available.
