Us: “Minimalist or Maximalist?” Hourglass: “Yes.”
The eye renaissance is nearly here and Hourglass is leading the way. With a new eye collection that’s all about persona, play, and transformation, the brand is giving makeup lovers a reason to step back into shadows, one curated palette at a time.
Fronting the campaign is actress Eve Hewson, who brings each look to life with her signature shape-shifting energy. Whether you’re feeling like a grounded realist or a soft-edged minimalist, these palettes were made to let you shift your vibe as fast as your plans change.
“As an actress, every role I take on requires me to embody a new persona. In much the same way, each Hourglass Curator Eyeshadow Palette tells a distinct story. The collection allows me to explore and express different facets of myself, and that freedom to transform is creatively fulfilling and empowering.”
The new Curator Eyeshadow Palettes come in six colour stories, each designed for a different mood. Minimalist is a go-to matte moment. Idealist delivers pearly, romantic pinks. Futurist turns up the bronze glow. And if you’re craving drama, Expressionist’s metallics and Modernist’s smoky plums have you covered. The shadows are smooth, pigmented, and totally blendable.
Pair that with the newly launched Unlocked Instant Extensions Mascara in Espresso, a softer take on the original bestseller. It still gives you major length and curl, thanks to Hourglass’ tubing tech, but in a universally flattering rich brown that’s perfect for summer. Think no smudging, no flaking, just fluttery lashes that stay lifted all day (and rinse off easily with warm water when you’re done).
The drop is a reminder that beauty can be expressive, intuitive, and fun again, and if curating your own lineup is more your thing, the label also dropped eight new shades in their Curator Eyeshadow Refills—from earthy mattes to gleamy metallics—so you can build your dream palette, your way.
The full collection is available now on the official Hourglass website and in stores globally.
