Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

adidas Originals and Willy Chavarria unveil SS25 collection
With ready-to-wear apparel and footwear.

Maison Francis Kurkdjian Introduces “Kurky”
A playful, lighthearted, and purposefully offbeat fragrance.

Ray-Ban Meta Glasses Launch in the UAE
With a takeover at Gitano Beach Club.

Boucheron Introduces the Quatre Classique Tube Collection
With a new campaign featuring ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee, and Xiao Zhang.

Converse and Kenzo Team Up for Chuck 70 Collection
Releasing a limited footwear collection.

Roksanda and & Other Stories Launch Collaborative Collection
Designed with summer in mind.

Coach Launches Soho Sneaker Campaign
With the official launch of “Not Just for Walking”.

Bil Arabi Expands Hobb and Oula Collections
Exploring themes of identity and emotion.

The Giving Movement Launches Island Ease with beOnd
A limited-edition Spring-Summer capsule.

H&M HOME Launches Summer Resort Collection
A summer-ready range.

“Chance Eau Splendide” Joins Chanel’s Fragrance Line
Soundtracked by Angèle’s new song, “A Little More”.

Lily Collins Fronts Calvin Klein Spring 2025
Marking her first appearance for the brand.

CH Carolina Herrera Presents Spring 2025
With a focus on light pastels, floral prints, and refined eveningwear.

Bambah Launches Homeware Line
Introducing a range of table linens and plates.

Sabrina Carpenter Stars in Versace's New La Vacanza Campaign
Marking Carpenter’s second campaign with the House.

Bershka Series Revives Y2K for SS25
With a refreshed take on past and future influences.

Tiffany & Co. Launches New HardWear Campaign
Spotlighting Mikey Madison, Greta Lee, and Anna Weyant.

Exaequo Melting Watch Introduces 2 New Models
Introducing Polyhedron and Revolve.

SYP Brings a Healthier Way to Hydrate
Containing electrolytes, vitamins, and probiotics.

Ray-Ban Launches A$AP Rocky's Blacked Out Collection
Reimagining three of Ray-Ban’s most recognisable frames.