Not traditional media
Not traditional media
PUMA Mostroverse Spotlights MENA Creatives
A visual and cultural exploration.
Aaron Taylor-Johnson is OMEGA’s Brand AMbassador
“I place significant value on relationships that are genuine and built on mutual passion and respect.”
Brunello Cucinelli Strips Back for High Summer
Blending traditional craftsmanship with contemporary ease.
COS Unveils its Summer Collection
From flowing summer dresses to tailored separates.
Google Partners with Gentle Monster for AI Smart Eyewear
A turning point for extended reality wearables.
Summer Fridays Adds “Pink Guava” to Its Lip Butter Balm Range
Available from June in the Middle East.
H&M Beauty Launches Summer Fragrances
Centering around indulgent, sweet notes.
Vilhelm Parfumerie Introduces Three Scents Inspired by Hannibal
Introducing Great Lord, Sun Cities, and Chimilka.
Les Benjamins Teams Up with PlayStation
Presenting a streetwear collection.
Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Representing the Maison across regional campaigns, events, and content.
Vilebrequin Channels the Spirit of 1975 for Summer 25
Featuring metallic swimwear, sequins, lamé fabrics, and retro cuts.
Henry Jacques Launches Cologne-Inspired Line
Debuting two fragrances.
The Galaxy S25 Edge Is a Dream Phone for Creators
With just the right features to make producing content easier, more accessible, and more dynamic.
adidas Originals and Willy Chavarria unveil SS25 collection
With ready-to-wear apparel and footwear.
Maison Francis Kurkdjian Introduces “Kurky”
A playful, lighthearted, and purposefully offbeat fragrance.
Ray-Ban Meta Glasses Launch in the UAE
With a takeover at Gitano Beach Club.
Boucheron Introduces the Quatre Classique Tube Collection
With a new campaign featuring ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee, and Xiao Zhang.
Converse and Kenzo Team Up for Chuck 70 Collection
Releasing a limited footwear collection.
Roksanda and & Other Stories Launch Collaborative Collection
Designed with summer in mind.
Coach Launches Soho Sneaker Campaign
With the official launch of “Not Just for Walking”.


